Gartner Says Asia Pacific Enterprise Application Software Market Grew 6.5 Percent in 2013
Source: gartner.com View: 246 Date: 2014-06-17

The enterprise application software market in Asia Pacific (excluding Japan) grew by 6.5 percent in 2013 to reach US$12.6 billion, slightly lower growth than in 2012, according to the latest worldwide software market share results Gartner, Inc.

Application software markets include enterprise resource planning (ERP), office suites, customer relationship management (CRM), business intelligence (BI), supply chain management (SCM), enterprise content management (ECM), digital content creation (DCC), web conferencing and project and portfolio management (PPM) software.

Countries in the region showed mixed performance. Australia stood out as the fastest growing market among the mature Asia Pacific countries driven by growth in CRM investments, BI and analytics, new spending on SaaS and cloud based deployments, as well as upgrades and improvements to continue the modernisation of established, mission critical software. Application software revenue in Australia totaled US$3.4 billion (A$3.5 billion) and grew 7.7 percent 2012.

Meanwhile, China continued to face moderating growth due to slowing domestic and export market demand. In China, application software revenue reached US$3.1 billion (RMB 19.1 billion), an increase of 5.9 percent over 2012.

“The software industry is in the middle of a multiyear cyclical transition as organizations are focusing investment on technologies to support existing systems, in order to maintain competitiveness, while still taking advantage of cloud/subscription-based pricing it makes sense to grow and advance the business,” said Gartner research director Yanna Dharmasthira.

The top five vendors in Asia Pacific (excluding Japan) remained stable, but their success and performance in various countries greatly varied. ERP, CRM, office suites, and BI and analytics were the largest software markets. These software segments also dominated in Australia, however, CRM played a bigger role in terms of share.

In Australia, the ranking is the same except for Salesforce.com in fifth place. The variation in the top five vendors in Australia compared to Asia Pacific overall reflects the differences in technology priorities between mature and emerging markets. ERP is still the dominant software revenue contributor in many emerging countries, local vendors played stronger roles, such as in China.

More detailed analysis is available in the report "Market Share: All Software Markets, Worldwide, 2013." The report is available on Gartner’s website at http://www.gartner.com/doc/2695617

Contacts

• Susan Moore
• Gartner
susan.moore@gartner.com

About Gartner
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in more than 14,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,100 associates, including more than 1,460 research analysts and consultants, and clients in 85 countries. For more information, visitwww.gartner.com.

 

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