Devott Insights: Big Data is becoming the Decisive Power of E-Commerce Industrial Development
Source: Chnsourcing.com.cn View: 221 Date: 2015-09-23

With many years’ exploration and practices, e-commerce has entered into deep development stage. China’s E-commerce industry no matter in industrial scale or in labor division has achieved remarkable achievement. A large batch of internet merchants who engage with e-commerce transaction activities and e-commerce service providers who provide support for wide amount of internet merchants have rapidly developed. E-Commerce Economic Entity is becoming the most active field in national economy and leading transformation and upgrade of China’s economy.

The essence of e-commerce is a kind of retail or wholesale with internet; compared with offline activities, it has some features including more easily achieving consumers’ data and products’ data. Some big e-commerce websites in China have active users with level exceeding ten millions. The average turnover of JD each day exceeds 100 million RMB; the order value exceeds 500,000; then the inner-enterprise has complicated operation process. All of these are important parts in which data can play main functions. Full utilization of data can play important function in saving efficiency and cost. With rise of internet, the concept of data has changed fundamentally. Most of data will be key points to determine succeed or failure of internet merchants. E-commerce has transformed form common management such as products, logistics, payment, customer service and other parts to competencies to process or use huge amount of information. Big data is becoming the decisive power for e-commerce industrial development.

This post is a personal or group view of Research and Advisory members and don't necessarily represent Devott's positions, strategies or opinions.

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